Fletta eftir efnisorði "Marketing"

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Defining green electricity from a consumer’s perspective: A cross-market explorative input for policy makers and marketers

Larsen, Friðrik; Gudlaugsson, Thorhallur (Viðskiptafræðideild og hagfræðideild Háskóla Íslands, viðskiptafræðideild Háskólans í Reykjavík og Seðlabanki Íslands., 2016)

The marketing of electricity is an increasingly significant issue following the liberalization of electricity markets. Substantial emphasis has been placed on green electricity, but the concept is vague to many consumers. In this paper, the focus is ...