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The opening of Costco in Iceland: Unexpected meanings of globalized phenomenon

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dc.contributor Háskóli Íslands
dc.contributor University of Iceland
dc.contributor Háskólinn í Reykjavík
dc.contributor Reykjavik University
dc.contributor.author Loftsdóttir, Kristín
dc.contributor.author Mixa, Már Wolfgang
dc.date.accessioned 2018-04-04T11:15:08Z
dc.date.available 2018-04-04T11:15:08Z
dc.date.issued 2017-12-14
dc.identifier.citation Kristín Loftsdóttir, Már Wolfgang Mixa. (2017). The opening of Costco in Iceland: Unexpected meanings of globalized phenomenon. Stjórnmál og stjórnsýsla, 13(2), 189-210. doi:10.13177/irpa.a.2017.13.2.2
dc.identifier.issn 1670-6803
dc.identifier.issn 1670-679X (eISSN)
dc.identifier.uri https://hdl.handle.net/20.500.11815/664
dc.description.abstract The multinational retailer, Costco, opened its first store in Iceland during spring 2017. Not only was the opening greatly anticipated but following the store opening, Costco became one of the key issues in the Icelandic media. Our analysis focuses on Costco’s opening from insights derived from theories of globalization of mobility, where we emphasize that discussions about Costco in Iceland cannot be separated from the post-crash atmosphere after the massive economic crash in 2008. Our perspective is particularly influenced by Tsing’s (2005) emphasis on the unpredictability of global phenomena that move around and transplant in a new context. Our analysis both contextualize Costco’s arrival within Iceland’s historical and social context and analyzes some of the main themes in the Icelandic media discussion during the opening. The dualistic opposition of ‘us’ (Icelanders) against ‘them’ (foreigners), which has been quite salient in Iceland, were largely invisible in discussions about Costco’s opening. Costco in Iceland was quickly incorporated into a discourse as a positive force against Icelandic corruption that started after the crash. The ‘us against them’ themes thus turned from being ‘Icelanders against
dc.description.sponsorship This paper is a part of the project of Excellence, Mobility and Transnational Iceland, funded by Rannís (Icelandic Center for Research), grant number: 163350-051. Special thanks to Sanna Magdalena Mörtudóttur, M.A. student in Anthropology at the University of Iceland for her assistance in data gathering.
dc.format.extent 189-210
dc.language.iso en
dc.publisher Stofnun stjórnsýslufræða og stjórnmála við Háskóla Íslands
dc.relation.ispartofseries Stjórnmál og stjórnsýsla;13(2)
dc.rights info:eu-repo/semantics/openAccess
dc.subject Costco
dc.subject Iceland
dc.subject Globalization
dc.subject Post-crash
dc.subject Stórmarkaðir
dc.subject Matvöruverslanir
dc.subject Hnattvæðing
dc.subject Fjölþjóðafyrirtæki
dc.subject Bankahrunið 2008
dc.title The opening of Costco in Iceland: Unexpected meanings of globalized phenomenon
dc.type info:eu-repo/semantics/article
dcterms.license This work is licensed under a Creative Commons Attribution 3.0 License
dc.description.version Peer Reviewed
dc.identifier.journal Icelandic Review of Politics & Administration
dc.identifier.journal Stjórnmál og stjórnsýsla
dc.identifier.doi 10.13177/irpa.a.2017.13.2.2
dc.contributor.department Félags- og mannvísindadeild (HÍ)
dc.contributor.department Faculty of Social and Human Sciences (UI)
dc.contributor.school Félagsvísindasvið (HÍ)
dc.contributor.school School of Social Sciences (UI)
dc.contributor.school Viðskiptadeild (HR)
dc.contributor.school School of Business (RU)

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