Loftsdóttir, Kristín; Mixa, Már Wolfgang
(Stofnun stjórnsýslufræða og stjórnmála við Háskóla Íslands, 2017-12-14)
The multinational retailer, Costco, opened its first store in Iceland during spring
2017. Not only was the opening greatly anticipated but following the store
opening, Costco became one of the key issues in the Icelandic media. Our
analysis focuses ...