Ročkutė, Kristina; Minelgaite, Inga; Zailskaitė-Jakštė, Ligita; Damaševičius, Robertas
(MDPI AG, 2018-03-05)
Brand awareness is important for a good market performance of a company. However, research on the contextual preconditions needed for the improvement of brand awareness is limited, particularly in specific service sectors such as employment agencies. ...