Opin vísindi

Food appearances in children’s television programmes in Iceland

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dc.contributor Háskóli Íslands
dc.contributor University of Iceland
dc.contributor.author Olafsdottir, Steingerdur
dc.contributor.author Berg, Christina
dc.date.accessioned 2019-03-13T11:41:18Z
dc.date.available 2019-03-13T11:41:18Z
dc.date.issued 2017-08-29
dc.identifier.citation Olafsdottir, S., & Berg, C. (2017). Food appearances in children’s television programmes in Iceland. Public Health Nutrition, 20(16), 2920-2926. doi:10.1017/S1368980017001884
dc.identifier.issn 1368-9800
dc.identifier.issn 1475-2727 (eISSN)
dc.identifier.uri https://hdl.handle.net/20.500.11815/1050
dc.description Publisher's version (útgefin grein)
dc.description.abstract Objective: Exposure to advertisements cannot fully explain the associations between young children’s dietary intake and the time they spend in front of the television. It is therefore of importance to study television content other than advertisements in this aspect. The present study aimed to examine the nature and extent of verbal and visual appearances of foods and beverages in children’s television programmes on Icelandic public service television. Design: A total of 27 h of children’s programmes (domestic and internationally produced) were watched. All verbal and visual appearances of foods and beverages were coded, as well as the context in which the foods/beverages were discussed or appeared. Setting: Children’s programmes on Icelandic public service television. Subjects: Two food groups were of special interest for their importance from a public health perspective: high-calorie and low-nutrient (HCLN) foods and fruits and vegetables (F&V). The χ2 test and logistic regression were performed to analyse if the occurrence of the two groups was associated with the context where foods/beverages appeared. Results: Of the 125 different programmes, a food or beverage appeared in 86 %. Of the total food appearances (n 599), HCLN foods accounted for 26 % and F&V for 23 %. HCLN foods were presented as desirable by appearing more frequently with child characters (P<0·01) than F&V. Conclusions: Public service television has the potential to improve the way food and eating is presented in children’s programmes, as young childhood is a critical period for founding healthy habits for later life.
dc.description.sponsorship This work was supported by the Icelandic Public Health Fund (grant number P-2014-02-27-0027).
dc.format.extent 2920-2926
dc.language.iso en
dc.publisher Cambridge University Press (CUP)
dc.relation.ispartofseries Public Health Nutrition;20(16)
dc.rights info:eu-repo/semantics/openAccess
dc.subject Children
dc.subject Television
dc.subject Foods and beverages
dc.subject Promotion
dc.subject Food habits
dc.subject Börn
dc.subject Sjónvarpsefni
dc.subject Matvæli
dc.subject Drykkir
dc.subject Matarmenning
dc.subject Auglýsingar
dc.title Food appearances in children’s television programmes in Iceland
dc.type info:eu-repo/semantics/article
dcterms.license © The Authors 2017
dc.description.version Publishers version
dc.identifier.journal Public Health Nutrition
dc.identifier.doi 10.1017/S1368980017001884
dc.relation.url https://www.cambridge.org/core/services/aop-cambridge-core/content/view/S1368980017001884
dc.contributor.school Menntavísindasvið (HÍ)
dc.contributor.school School of Education (UI)

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