dc.contributor |
Háskóli Íslands |
dc.contributor |
University of Iceland |
dc.contributor.author |
Ročkutė, Kristina |
dc.contributor.author |
Minelgaite, Inga |
dc.contributor.author |
Zailskaitė-Jakštė, Ligita |
dc.contributor.author |
Damaševičius, Robertas |
dc.date.accessioned |
2018-10-29T14:54:33Z |
dc.date.available |
2018-10-29T14:54:33Z |
dc.date.issued |
2018-03-05 |
dc.identifier.citation |
Ročkutė, K.; Minelgaitė, I.; Zailskaitė-Jakštė, L.; Damaševičius, R. Brand Awareness in the Context of Mistrust: The Case Study of an Employment Agency. Sustainability 2018, 10, 695. doi:10.3390/su10030695 |
dc.identifier.issn |
2071-1050 |
dc.identifier.uri |
https://hdl.handle.net/20.500.11815/881 |
dc.description |
Publisher's version (útgefin grein) |
dc.description.abstract |
Brand awareness is important for a good market performance of a company. However, research on the contextual preconditions needed for the improvement of brand awareness is limited, particularly in specific service sectors such as employment agencies. We present the research results of the preconditions for the improvement of awareness (which is one of the dimensions of brand equity) in an employment agency. We also analyze the effects of the perceived trust of customers on the improvement of brand awareness in the employment sector. As a case study, we present an example of an employment agency in Lithuania. This research is particularly timely in the Lithuanian context, where high levels of emigration are having a considerable negative impact on companies and their major internal operations—human resource management, marketing, and strategic planning—challenging the aims of long-term socially sustainable development. This research paper has a high relevance for other high-emigration economies |
dc.format.extent |
695 |
dc.language.iso |
en |
dc.publisher |
MDPI AG |
dc.relation.ispartofseries |
Sustainability;10(3) |
dc.rights |
info:eu-repo/semantics/openAccess |
dc.subject |
Service marketing |
dc.subject |
Brand awareness |
dc.subject |
Trust |
dc.subject |
Labour research |
dc.subject |
Consumers |
dc.subject |
Sustainable employment |
dc.subject |
Social sustainability |
dc.subject |
Lithuania |
dc.subject |
Markaðssetning |
dc.subject |
Vörumerki |
dc.subject |
Neytendur |
dc.subject |
Mannafli |
dc.subject |
Traust |
dc.subject |
Atvinnumál |
dc.title |
Brand Awareness in the Context of Mistrust: The Case Study of an Employment Agency |
dc.type |
info:eu-repo/semantics/article |
dcterms.license |
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0). |
dc.description.version |
Peer Reviewed |
dc.identifier.journal |
Sustainability |
dc.identifier.doi |
10.3390/su10030695 |
dc.contributor.department |
Viðskiptafræðideild (HÍ) |
dc.contributor.department |
Faculty of Business Administration (UI) |
dc.contributor.school |
Félagsvísindasvið (HÍ) |
dc.contributor.school |
School of Social Sciences (UI) |