Browsing Háskólinn í Reykjavík by Subject "Markaðssetning"

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An Explorative Study of How Visceral States Influence the Relationship between Social Proof Heuristics and Donation Behavior When Consumers Are Using Self-Service Kiosks

Pawar, Sanchit; Fagerstrøm, Asle; Sigurdsson, Valdimar (MDPI AG, 2020-11-14)

Self-service kiosks are increasingly being used in situations where a person is out to buy food and/or drinks. Several cause-related marketing initiatives have capitalized on using self-service technology to include small donation requests at the point ...
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment

Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Orquin, Jacob Lund (Elsevier BV, 2020-01)

Research on in-store behavior has largely focused on shoppers with carts. In a study involving 15 stores and a total of 3540 shoppers, we document that only 20 percent of shoppers actually use shopping carts, while 28 percent use baskets and 51 percent ...

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