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Fuck patriarchy! An analysis of digital mainstream media discussion of the #freethenipple activities in Iceland in March 2015

Fuck patriarchy! An analysis of digital mainstream media discussion of the #freethenipple activities in Iceland in March 2015


Titill: Fuck patriarchy! An analysis of digital mainstream media discussion of the #freethenipple activities in Iceland in March 2015
Höfundur: Rúdólfsdóttir, Annadís   orcid.org/0000-0003-0473-2762
Jóhannsdóttir, Ásta   orcid.org/0000-0002-3753-5952
Útgáfa: 2018-02
Tungumál: Enska
Umfang: 133-151
Háskóli/Stofnun: Háskóli Íslands
University of Iceland (UI)
Svið: Menntavísindasvið (HÍ)
School of education (UI)
Félagsvísindasvið (HÍ)
School of Social Sciences (UI)
Deild: Félagsvísindastofnun (HÍ)
Social Science Research Institute (UI)
Birtist í: Feminism & Psychology;28(1)
ISSN: 0959-3535
1461-7161 (eISSN)
DOI: 10.1177/0959353517715876
Efnisorð: Femínismi; Kynjafræði; Konur; Young women; Social media; Body politics; #freethenipple
URI: https://hdl.handle.net/20.500.11815/573

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Tilvitnun:

Fuck patriarchy! An analysis of digital mainstream media discussion of the #freethenipple activities in Iceland in March 2015 Annadís G Rúdólfsdóttir, Ásta Jóhannsdóttir Feminism & Psychology Vol 28, Issue 1, pp. 133 - 151 First Published February 8, 2018 https://doi.org/10.1177/0959353517715876

Útdráttur:

This article contributes to recent research on young women’s emerging feminist movements or feminist counter-publics (see Salter, 2013) in the digital age. The focus is on the #freethenipple protests in Iceland in 2015 organised by young women and the ensuing debates in mainstream digital news media and popular ezines. A feminist, post-structuralist perspective is adopted to analyse the discursive context in which the debates and discussions about the protest are embedded, but we are also informed by recent theories about role of affect in triggering and sustaining political movements. The data corpus consists of 60 texts from the digital public domain published during and after the protests. The young women’s political movement is construed as a revolution centering on reclaiming the body from the oppressive structures of patriarchy which, through shame and pornification, have taken their bodies and their ability to choose, in a post-feminist context, from them. Public representations of the protest are mostly supportive and many older feminists are affectively pulled by the young women’s rhetoric about how patriarchy has blighted their lives. We argue that the young women manage to claim space as agents of change but highlight the importance of the support or affective sustenance they received from older feminists.

Leyfi:

Rúdólfsdóttir, Annadís G. and Jóhannsdóttir, Ásta, Fuck Patriarchy! An Analysis of Digital Mainstream Media Discussion of the #freethenipple Activities in Iceland in March 2015, Feminism & Psychology (Vol 28 (1)) pp. 133-151 Copyright © [2018] (SAGE Publications). Reprinted by permission of SAGE Publications.

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