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The marketing firm: Retailer and consumer contingencies

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dc.contributor Háskólinn í Reykjavík
dc.contributor Reykjavik University
dc.contributor.author Larsen, Nils Magne
dc.contributor.author Sigurdsson, Valdimar
dc.contributor.author Breivik, Jørgen
dc.contributor.author Fagerstrøm, Asle
dc.contributor.author Foxall, Gordon
dc.date.accessioned 2021-02-17T15:56:42Z
dc.date.available 2021-02-17T15:56:42Z
dc.date.issued 2019-07-24
dc.identifier.citation Larsen, N. M., Sigurdsson, V., Breivik, J., Fagerstrom, A., & Foxall, G. R. (2020). The marketing firm: Retailer and consumer contingencies. Managerial and Decision Economics, 41(2), 203–215. https://doi.org/10.1002/mde.3053
dc.identifier.issn 0143-6570
dc.identifier.issn 1099-1468 (eISSN)
dc.identifier.uri https://hdl.handle.net/20.500.11815/2467
dc.description Publisher's version (útgefin grein)
dc.description.abstract Efficiency has emerged as an important consumer value and thus has increased the importance of the in-store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the consumers' in-store efficiency ratios and the retailers' natural sources of resistance to offer efficiency to all of their customers. We propose new behavioral metrics for consumer transaction costs. Our data from the behavioral tracking of 497 complete shopping trips reveal more transaction costs for quick shopping trips than for regular shopping trips, which demonstrates friction between retail and consumer transaction costs for quick trips.
dc.description.sponsorship The Icelandic Centre for Research, Grant/Award Number: 216011; Reykjavik University Centre for Research in Marketing and Consumer Psychology (CRMC); Coop Nord SA
dc.format.extent 203-215
dc.language.iso en
dc.publisher Wiley
dc.relation.ispartofseries Managerial and Decision Economics;41(2)
dc.rights info:eu-repo/semantics/openAccess
dc.subject Management of Technology and Innovation
dc.subject Management Science and Operations Research
dc.subject Strategy and Management
dc.subject Business and International Management
dc.subject Stores, Retail
dc.subject Costs
dc.subject Efficiency
dc.subject Consumers
dc.subject Consumer behavior
dc.subject Marketing
dc.subject Stjórnun
dc.subject Markaðsfræði
dc.subject Verslanir
dc.subject Smásala
dc.subject Skilvirkni
dc.subject Viðskiptavinir
dc.subject Kauphegðun
dc.subject Neytendahegðun
dc.title The marketing firm: Retailer and consumer contingencies
dc.type info:eu-repo/semantics/article
dcterms.license This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited
dc.description.version "Peer Reviewed"
dc.identifier.doi 10.1002/mde.3053
dc.contributor.school Viðskiptadeild (HR)
dc.contributor.school School of Business (RU)

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