dc.contributor |
Háskólinn í Reykjavík |
dc.contributor |
Reykjavik University |
dc.contributor.author |
Larsen, Nils Magne |
dc.contributor.author |
Sigurdsson, Valdimar |
dc.contributor.author |
Breivik, Jørgen |
dc.contributor.author |
Fagerstrøm, Asle |
dc.contributor.author |
Foxall, Gordon |
dc.date.accessioned |
2021-02-17T15:56:42Z |
dc.date.available |
2021-02-17T15:56:42Z |
dc.date.issued |
2019-07-24 |
dc.identifier.citation |
Larsen, N. M., Sigurdsson, V., Breivik, J., Fagerstrom, A., & Foxall, G. R. (2020). The marketing firm: Retailer and consumer contingencies. Managerial and Decision Economics, 41(2), 203–215. https://doi.org/10.1002/mde.3053 |
dc.identifier.issn |
0143-6570 |
dc.identifier.issn |
1099-1468 (eISSN) |
dc.identifier.uri |
https://hdl.handle.net/20.500.11815/2467 |
dc.description |
Publisher's version (útgefin grein) |
dc.description.abstract |
Efficiency has emerged as an important consumer value and thus has increased the importance of the in-store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the consumers' in-store efficiency ratios and the retailers' natural sources of resistance to offer efficiency to all of their customers. We propose new behavioral metrics for consumer transaction costs. Our data from the behavioral tracking of 497 complete shopping trips reveal more transaction costs for quick shopping trips than for regular shopping trips, which demonstrates friction between retail and consumer transaction costs for quick trips. |
dc.description.sponsorship |
The Icelandic Centre for Research, Grant/Award Number: 216011; Reykjavik University Centre for Research in Marketing and Consumer Psychology (CRMC); Coop Nord SA |
dc.format.extent |
203-215 |
dc.language.iso |
en |
dc.publisher |
Wiley |
dc.relation.ispartofseries |
Managerial and Decision Economics;41(2) |
dc.rights |
info:eu-repo/semantics/openAccess |
dc.subject |
Management of Technology and Innovation |
dc.subject |
Management Science and Operations Research |
dc.subject |
Strategy and Management |
dc.subject |
Business and International Management |
dc.subject |
Stores, Retail |
dc.subject |
Costs |
dc.subject |
Efficiency |
dc.subject |
Consumers |
dc.subject |
Consumer behavior |
dc.subject |
Marketing |
dc.subject |
Stjórnun |
dc.subject |
Markaðsfræði |
dc.subject |
Verslanir |
dc.subject |
Smásala |
dc.subject |
Skilvirkni |
dc.subject |
Viðskiptavinir |
dc.subject |
Kauphegðun |
dc.subject |
Neytendahegðun |
dc.title |
The marketing firm: Retailer and consumer contingencies |
dc.type |
info:eu-repo/semantics/article |
dcterms.license |
This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited |
dc.description.version |
"Peer Reviewed" |
dc.identifier.doi |
10.1002/mde.3053 |
dc.contributor.school |
Viðskiptadeild (HR) |
dc.contributor.school |
School of Business (RU) |