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When to call the customer? Timing of customer involvement in the development of new products and services

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dc.contributor Háskóli Íslands
dc.contributor University of Iceland
dc.contributor.author Veselaj, Sabit
dc.contributor.author Torfason, Magnus
dc.date.accessioned 2020-10-14T14:38:58Z
dc.date.available 2020-10-14T14:38:58Z
dc.date.issued 2019-01
dc.identifier.citation Veselaj, S., & Torfason, M. T. (2019). WHEN TO CALL THE CUSTOMER? TIMING OF CUSTOMER INVOLVEMENT IN THE DEVELOPMENT OF NEW PRODUCTS AND SERVICES. International Journal of Innovation Management, 23(1) doi:http://dx.doi.org/10.1142/S1363919619500555
dc.identifier.issn 1363-9196
dc.identifier.issn 1757-5877 (eISSN)
dc.identifier.uri https://hdl.handle.net/20.500.11815/2120
dc.description Publisher's version (útgefin grein)
dc.description.abstract Involving customers in the development of new products and services helps firms understand customer needs, increasing the likelihood of meeting those needs and expectations. Although a large body of literature addresses the implications of customer involvement for project performance, the results of previous research are somewhat inconsistent. This paper explores this issue by examining the differing impact of customer involvement on the development of new products and new services. We propose that the role of customer involvement differs for these two types of innovations, with involvement in the early stages more important for products and involvement in the launch stage more important for services. Our results, based on a comprehensive dataset on customer involvement in innovation, are consistent with such a pattern, suggesting that more attention should be paid to the conditional benefits of customer involvement in different types of solution development.
dc.description.sponsorship We would like to thank Marina Candi for generous assistance and advice. This research was funded in part by the Icelandic Research Fund.
dc.format.extent 1950055
dc.language.iso en
dc.publisher World Scientific Pub Co Pte Lt
dc.relation.ispartofseries International Journal of Innovation Management;23(01)
dc.rights info:eu-repo/semantics/openAccess
dc.subject Customer involvement
dc.subject Products
dc.subject Services
dc.subject Stages of development
dc.subject Viðskiptavinir
dc.subject Markaðsfræði
dc.subject Þjónusta við viðskiptavini
dc.subject Vöruþróun
dc.title When to call the customer? Timing of customer involvement in the development of new products and services
dc.type info:eu-repo/semantics/article
dcterms.license This is an Open Access article published by World Scientific Publishing Company. It is distributed under the terms of the Creative Commons Attribution 4.0 (CC-BY) License. Further distribution of this work is permitted, provided the original work is properly cited.
dc.description.version Peer Reviewed
dc.identifier.journal International Journal of Innovation Management
dc.identifier.doi 10.1142/S1363919619500555
dc.relation.url https://www.worldscientific.com/doi/pdf/10.1142/S1363919619500555
dc.contributor.department Viðskiptafræðideild (HÍ)
dc.contributor.department Faculty of Business Administration (UI)
dc.contributor.school Félagsvísindasvið (HÍ)
dc.contributor.school School of Social Sciences (UI)

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