Titill: | Logics of the Icelandic hybrid media system: Snapchat and media-use before the 2016 and 2017 Althing elections |
Höfundur: | |
Útgáfa: | 2019-02-01 |
Tungumál: | Enska |
Umfang: | 43-59 |
Háskóli/Stofnun: | Háskólinn á Akureyri University of Akureyri |
Svið: | Hug- og félagsvísindasvið (HA) School of Humanities and Social Sciences (UA) |
Deild: | Félagsvísinda- og lagadeild (HA) Faculty of Social Sciences and Law (UA) |
Birtist í: | Nordicom Review;40(1) |
ISSN: | 2001-5119 |
DOI: | 10.2478/nor-2019-0001 |
Efnisorð: | Communication; Media; Social media; Politics; Samskipti; Fjölmiðlar; Samfélagsmiðlar; Stjórnmál |
URI: | https://hdl.handle.net/20.500.11815/1204 |
Tilvitnun:Guðmundsson, B. (2019). Logics of the Icelandic hybrid media system: Snapchat and media-use before the 2016 and 2017 Althing elections. Nordicom Review, 40(1), 43-60. doi:10.2478/nor-2019-0001
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Útdráttur:The increased importance of social media platforms and network media logic merging with
traditional media logic are a trademark of modern hybrid systems of political communication.
This article looks at this development through the media-use by politicians before the
2016 and 2017 parliamentary elections in Iceland. Aggregate results from candidate surveys
on the use and perceived importance of different media forms are used to examine the role
of the new platform Snapchat in relation to other media, and to highlight the dynamics of
the hybrid media system in Iceland. The results show that Snapchat is exploited more by
younger politicians and those already using social media platforms. However, in spite of this
duality between old and new media, users of traditional platforms still use new media and
vice versa. This points to the existance of a delicate operational balance between different
media logics, that could change as younger politicians move more centre stage.
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Leyfi:Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
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