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Browsing by Subject "Marketing"

Browsing by Subject "Marketing"

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  • Larsen, Friðrik; Gudlaugsson, Thorhallur (Viðskiptafræðideild og hagfræðideild Háskóla Íslands, viðskiptafræðideild Háskólans í Reykjavík og Seðlabanki Íslands., 2016)
    The marketing of electricity is an increasingly significant issue following the liberalization of electricity markets. Substantial emphasis has been placed on green electricity, but the concept is vague to many consumers. In this paper, the focus is ...
  • Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Orquin, Jacob Lund (Elsevier BV, 2020-01)
    Research on in-store behavior has largely focused on shoppers with carts. In a study involving 15 stores and a total of 3540 shoppers, we document that only 20 percent of shoppers actually use shopping carts, while 28 percent use baskets and 51 percent ...
  • Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon (Wiley, 2019-07-24)
    Efficiency has emerged as an important consumer value and thus has increased the importance of the in-store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the ...