Opin vísindi

New realities of political communications in Iceland and Norway

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dc.contributor University of Akureyri
dc.contributor.author Guðmundsson, Birgir
dc.date.accessioned 2022-01-14T01:02:43Z
dc.date.available 2022-01-14T01:02:43Z
dc.date.issued 2014
dc.identifier.citation Guðmundsson , B 2014 , ' New realities of political communications in Iceland and Norway ' , Nordicum-Mediterraneum , vol. 9 , no. 1 . < http://hdl.handle.net/1946/18401 >
dc.identifier.issn 1670-6242
dc.identifier.other PURE: 45085102
dc.identifier.other PURE UUID: ac437378-50d0-4b4e-87b0-3bbaab49b291
dc.identifier.uri https://hdl.handle.net/20.500.11815/2826
dc.description.abstract Political communication in Iceland and in the Nordic Countries has undergone dramatic changes in the last decades. The political process has had to adjust to a new media landscape and to novel media technology at the same time as the media themselves are faced with transformed political realities. This paper reports a qualitative study on the way in which political parties in Iceland and Norway deal with a twofold change in political communication: on the one hand the change that has occurred with increasing commercialisation and professionalization of the traditional media; on the other, the change brought about by the digital revolution, with an explosion of media-outlets, communication possibilities and fragmentation of the public sphere. Five general dimensions are found to characterize the new realities of political communication in Norway and Iceland. These are: agenda setting; targeting of special groups; internal communication; professionalization; and a holistic communication approach.
dc.format.extent
dc.language.iso en
dc.relation.ispartofseries Nordicum-Mediterraneum; 9(1)
dc.rights info:eu-repo/semantics/openAccess
dc.subject Stjórnmál
dc.subject Fjölmiðlar
dc.subject Political communication
dc.subject New media
dc.subject Iceland
dc.subject Norway
dc.title New realities of political communications in Iceland and Norway
dc.type /dk/atira/pure/researchoutput/researchoutputtypes/contributiontojournal/article
dc.description.version Non peer reviewed
dc.relation.url http://hdl.handle.net/1946/18401
dc.relation.url https://skemman.is/bitstream/1946/18401/1/New%20realities.pdf


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