dc.contributor |
University of Akureyri |
dc.contributor.author |
Guðmundsson, Birgir |
dc.date.accessioned |
2022-01-14T01:02:43Z |
dc.date.available |
2022-01-14T01:02:43Z |
dc.date.issued |
2014 |
dc.identifier.citation |
Guðmundsson , B 2014 , ' New realities of political communications in Iceland and Norway ' , Nordicum-Mediterraneum , vol. 9 , no. 1 . < http://hdl.handle.net/1946/18401 > |
dc.identifier.issn |
1670-6242 |
dc.identifier.other |
45085102 |
dc.identifier.other |
ac437378-50d0-4b4e-87b0-3bbaab49b291 |
dc.identifier.uri |
https://hdl.handle.net/20.500.11815/2826 |
dc.description.abstract |
Political communication in Iceland and in the Nordic Countries has undergone dramatic changes in the last decades. The political process has had to adjust to a new media landscape and to novel media technology at the same time as the media themselves are faced with transformed political realities. This paper reports a qualitative study on the way in which political parties in Iceland and Norway deal with a twofold change in political communication: on the one hand the change that has occurred with increasing commercialisation and professionalization of the traditional media; on the other, the change brought about by the digital revolution, with an explosion of media-outlets, communication possibilities and fragmentation of the public sphere. Five general dimensions are found to characterize the new realities of political communication in Norway and Iceland. These are: agenda setting; targeting of special groups; internal communication; professionalization; and a holistic communication approach. |
dc.format.extent |
73004 |
dc.format.extent |
|
dc.language.iso |
en |
dc.relation.ispartofseries |
Nordicum-Mediterraneum; 9(1) |
dc.rights |
info:eu-repo/semantics/openAccess |
dc.subject |
Stjórnmál |
dc.subject |
Fjölmiðlar |
dc.subject |
Political communication |
dc.subject |
New media |
dc.subject |
Iceland |
dc.subject |
Norway |
dc.title |
New realities of political communications in Iceland and Norway |
dc.type |
/dk/atira/pure/researchoutput/researchoutputtypes/contributiontojournal/article |
dc.description.version |
Non peer reviewed |
dc.relation.url |
http://hdl.handle.net/1946/18401 |
dc.relation.url |
https://skemman.is/bitstream/1946/18401/1/New%20realities.pdf |