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Fletta eftir efnisorði "Viðskiptavinir"

Fletta eftir efnisorði "Viðskiptavinir"

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    The marketing firm: Retailer and consumer contingencies 
    Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon (Wiley, 2019-07-24)
    Efficiency has emerged as an important consumer value and thus has increased the importance of the in-store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the ...
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    When to call the customer? Timing of customer involvement in the development of new products and services 
    Veselaj, Sabit; Torfason, Magnus (World Scientific Pub Co Pte Lt, 2019-01)
    Involving customers in the development of new products and services helps firms understand customer needs, increasing the likelihood of meeting those needs and expectations. Although a large body of literature addresses the implications of customer ...