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Fletta eftir efnisorði "Stórmarkaðir"

Fletta eftir efnisorði "Stórmarkaðir"

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    The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment 
    Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Orquin, Jacob Lund (Elsevier BV, 2020-01)
    Research on in-store behavior has largely focused on shoppers with carts. In a study involving 15 stores and a total of 3540 shoppers, we document that only 20 percent of shoppers actually use shopping carts, while 28 percent use baskets and 51 percent ...
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    The opening of Costco in Iceland: Unexpected meanings of globalized phenomenon 
    Loftsdóttir, Kristín; Mixa, Már Wolfgang (Stofnun stjórnsýslufræða og stjórnmála við Háskóla Íslands, 2017-12-14)
    The multinational retailer, Costco, opened its first store in Iceland during spring 2017. Not only was the opening greatly anticipated but following the store opening, Costco became one of the key issues in the Icelandic media. Our analysis focuses ...