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Browsing by Subject "Consumer behavior"

Browsing by Subject "Consumer behavior"

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    Anticipated food scarcity and food preferences 
    Folwarczny, Michał (2021-12-15)
    In the recent decade, marketing literature has acknowledged the advantages of applying an evolutionary lens to understand consumer behavior in different domains. Food choice context is one such domain, having implications for societal well-being, ...
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    The marketing firm: Retailer and consumer contingencies 
    Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon (Wiley, 2019-07-24)
    Efficiency has emerged as an important consumer value and thus has increased the importance of the in-store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the ...