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Fletta eftir DOI "10.3390/su10030695"

Fletta eftir DOI "10.3390/su10030695"

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    Brand Awareness in the Context of Mistrust: The Case Study of an Employment Agency 
    Ročkutė, Kristina; Minelgaite, Inga; Zailskaitė-Jakštė, Ligita; Damaševičius, Robertas (MDPI AG, 2018-03-05)
    Brand awareness is important for a good market performance of a company. However, research on the contextual preconditions needed for the improvement of brand awareness is limited, particularly in specific service sectors such as employment agencies. ...