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Fletta eftir höfundi "Foxall, Gordon"

Fletta eftir höfundi "Foxall, Gordon"

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    The marketing firm: Retailer and consumer contingencies 
    Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon (Wiley, 2019-07-24)
    Efficiency has emerged as an important consumer value and thus has increased the importance of the in-store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the ...
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    That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb™ 
    Fagerstrøm, Asle; Pawar, Sanchit; Sigurdsson, Valdimar; Foxall, Gordon; Yani-de-Soriano, Mirella (Elsevier BV, 2017-07)
    Airbnb is an online marketplace for peer-to-peer accommodation rental services. In contrast to traditional rental services, personal profile images, i.e. the sellers' facial images, are present along with the housing on offer. This study aims to ...
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    The theory of the marketing firm 
    Foxall, Gordon (Wiley, 2019-07-05)
    The theory of the marketing firm locates the rationale of the modern business enterprise that lies in its responding profitably to the imperatives of marketing orientation. Economic theories of the firm generally fail to recognize these imperatives, ...