Browsing by Author "Sigurdsson, Valdimar"

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The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment

Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Orquin, Jacob Lund (Elsevier BV, 2020-01)

Research on in-store behavior has largely focused on shoppers with carts. In a study involving 15 stores and a total of 3540 shoppers, we document that only 20 percent of shoppers actually use shopping carts, while 28 percent use baskets and 51 percent ...
The marketing firm: Retailer and consumer contingencies

Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon (Wiley, 2019-07-24)

Efficiency has emerged as an important consumer value and thus has increased the importance of the in-store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the ...
That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb™

Fagerstrøm, Asle; Pawar, Sanchit; Sigurdsson, Valdimar; Foxall, Gordon R.; Yani-de-Soriano, Mirella (Elsevier BV, 2017-07)

Airbnb is an online marketplace for peer-to-peer accommodation rental services. In contrast to traditional rental services, personal profile images, i.e. the sellers' facial images, are present along with the housing on offer. This study aims to ...

Now showing items 1-3 of 3

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