dc.contributor |
Háskóli Íslands |
dc.contributor |
University of Iceland |
dc.contributor.author |
Veselaj, Sabit |
dc.contributor.author |
Torfason, Magnus |
dc.date.accessioned |
2020-10-14T14:38:58Z |
dc.date.available |
2020-10-14T14:38:58Z |
dc.date.issued |
2019-01 |
dc.identifier.citation |
Veselaj, S., & Torfason, M. T. (2019). WHEN TO CALL THE CUSTOMER? TIMING OF CUSTOMER INVOLVEMENT IN THE DEVELOPMENT OF NEW PRODUCTS AND SERVICES. International Journal of Innovation Management, 23(1) doi:http://dx.doi.org/10.1142/S1363919619500555 |
dc.identifier.issn |
1363-9196 |
dc.identifier.issn |
1757-5877 (eISSN) |
dc.identifier.uri |
https://hdl.handle.net/20.500.11815/2120 |
dc.description |
Publisher's version (útgefin grein) |
dc.description.abstract |
Involving customers in the development of new products and services helps firms understand customer needs, increasing the likelihood of meeting those needs and expectations. Although a large body of literature addresses the implications of customer involvement for project performance, the results of previous research are somewhat inconsistent. This paper explores this issue by examining the differing impact of customer involvement on the development of new products and new services. We propose that the role of customer involvement differs for these two types of innovations, with involvement in the early stages more important for products and involvement in the launch stage more important for services. Our results, based on a comprehensive dataset on customer involvement in innovation, are consistent with such a pattern, suggesting that more attention should be paid to the conditional benefits of customer involvement in different types of solution development. |
dc.description.sponsorship |
We would like to thank Marina Candi for generous assistance and advice. This
research was funded in part by the Icelandic Research Fund. |
dc.format.extent |
1950055 |
dc.language.iso |
en |
dc.publisher |
World Scientific Pub Co Pte Lt |
dc.relation.ispartofseries |
International Journal of Innovation Management;23(01) |
dc.rights |
info:eu-repo/semantics/openAccess |
dc.subject |
Customer involvement |
dc.subject |
Products |
dc.subject |
Services |
dc.subject |
Stages of development |
dc.subject |
Viðskiptavinir |
dc.subject |
Markaðsfræði |
dc.subject |
Þjónusta við viðskiptavini |
dc.subject |
Vöruþróun |
dc.title |
When to call the customer? Timing of customer involvement in the development of new products and services |
dc.type |
info:eu-repo/semantics/article |
dcterms.license |
This is an Open Access article published by World Scientific Publishing Company. It is distributed
under the terms of the Creative Commons Attribution 4.0 (CC-BY) License. Further distribution of
this work is permitted, provided the original work is properly cited. |
dc.description.version |
Peer Reviewed |
dc.identifier.journal |
International Journal of Innovation Management |
dc.identifier.doi |
10.1142/S1363919619500555 |
dc.relation.url |
https://www.worldscientific.com/doi/pdf/10.1142/S1363919619500555 |
dc.contributor.department |
Viðskiptafræðideild (HÍ) |
dc.contributor.department |
Faculty of Business Administration (UI) |
dc.contributor.school |
Félagsvísindasvið (HÍ) |
dc.contributor.school |
School of Social Sciences (UI) |