Opin vísindi

Fletta eftir efnisorði "Strategy and Management"

Fletta eftir efnisorði "Strategy and Management"

Röðun: Raða: Niðurstöður:

  • Icon
    The feasibility of innovation and entrepreneurial education in middle schools 
    Jónsdóttir, Svanborg R.; Macdonald, Allyson (Emerald, 2019-04-23)
    Purpose The purpose of this paper is to construct a means of assessing the feasibility of implementing innovation and entrepreneurial education (IEE) in schools. The study focuses on teaching IEE in middle school (Grades 5–7). Design/methodology/ ...
  • Icon
    Identification of environmental hotspots in fishmeal and fish oil production towards the optimization of energy-related processes 
    Hilmarsdóttir, Gudrun Svana; Ögmundarson, Ólafur; Arason, Sigurjón; Gudjónsdóttir, María (2022-04-01)
    This study assessed the environmental impacts of a pelagic fishmeal and fish oil production plant in Iceland with the life cycle assessment methodology. The study focused on assessing the effects of different energy sources for utility production due ...
  • Icon
    The marketing firm: Retailer and consumer contingencies 
    Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon (Wiley, 2019-07-24)
    Efficiency has emerged as an important consumer value and thus has increased the importance of the in-store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the ...
  • Icon
    The theory of the marketing firm 
    Foxall, Gordon (Wiley, 2019-07-05)
    The theory of the marketing firm locates the rationale of the modern business enterprise that lies in its responding profitably to the imperatives of marketing orientation. Economic theories of the firm generally fail to recognize these imperatives, ...