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Fletta eftir efnisorði "Markaðsfræði"

Fletta eftir efnisorði "Markaðsfræði"

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    Marketing communication towards cruise ship passengers: the implications of market segmentation 
    Óskarsson, Gunnar; Georgsdóttir, Irena (Viðskiptafræðideild og hagfræðideild Háskóla Íslands, viðskiptafræðideild Háskólans í Reykjavík og Seðlabanki Íslands, 2017-06-30)
    Tourism in Iceland has been growing incredibly fast during the past years; for example, the cruise industry has grown at a rapid rate, as Iceland continues to gain popularity as a cruise destination. Although a certain amount of research has been ...
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    The marketing firm: Retailer and consumer contingencies 
    Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon (Wiley, 2019-07-24)
    Efficiency has emerged as an important consumer value and thus has increased the importance of the in-store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the ...
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    The theory of the marketing firm 
    Foxall, Gordon (Wiley, 2019-07-05)
    The theory of the marketing firm locates the rationale of the modern business enterprise that lies in its responding profitably to the imperatives of marketing orientation. Economic theories of the firm generally fail to recognize these imperatives, ...
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    When to call the customer? Timing of customer involvement in the development of new products and services 
    Veselaj, Sabit; Torfason, Magnus (World Scientific Pub Co Pte Lt, 2019-01)
    Involving customers in the development of new products and services helps firms understand customer needs, increasing the likelihood of meeting those needs and expectations. Although a large body of literature addresses the implications of customer ...