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Browsing by Subject "Consumers"

Browsing by Subject "Consumers"

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    Brand Awareness in the Context of Mistrust: The Case Study of an Employment Agency 
    Ročkutė, Kristina; Minelgaite, Inga; Zailskaitė-Jakštė, Ligita; Damaševičius, Robertas (MDPI AG, 2018-03-05)
    Brand awareness is important for a good market performance of a company. However, research on the contextual preconditions needed for the improvement of brand awareness is limited, particularly in specific service sectors such as employment agencies. ...
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    Commercial Aquaponics Approaching the European Market: To Consumers’ Perceptions of Aquaponics Products in Europe 
    Miličić, Vesna; Thorarinsdottir, Ragnheidur; Santos, Maria; Hančič, Maja (MDPI AG, 2017-01-31)
    The first commercial aquaponics companies are starting up in Europe. The main focus has been on solving technology issues and optimizing production. However, increasing attention is now being paid to certification and regulations linked to aquaponics, ...
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    The marketing firm: Retailer and consumer contingencies 
    Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon (Wiley, 2019-07-24)
    Efficiency has emerged as an important consumer value and thus has increased the importance of the in-store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the ...