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Fletta eftir efnisorði "Business and International Management"

Fletta eftir efnisorði "Business and International Management"

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    Aquaculture farmers' economic risks due to climate change : Evidence from Vietnam 
    Nguyen, Thanh Viet; Tran, Tuyen Quang; Ahsan, Dewan (2022)
    Climate change poses a serious threat for aquacultural productivity. Employing the Autoregressive Distributed Lag (ARDL) model, this research aims to evaluate the economic impact of climate change on aquaculture in Vietnam, drawing on time series data ...
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    The marketing firm: Retailer and consumer contingencies 
    Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon (Wiley, 2019-07-24)
    Efficiency has emerged as an important consumer value and thus has increased the importance of the in-store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the ...
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    Social media : Where customers air their troubles—How to respond to them? 
    Sigurdsson, Valdimar; Larsen, Nils Magne; Guðmundsdóttir, Hulda Karen; Alemu, Mohammed Hussen; Menon, R. G.Vishnu; Fagerstrøm, Asle (2021-10-01)
    Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social ...
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    The theory of the marketing firm 
    Foxall, Gordon (Wiley, 2019-07-05)
    The theory of the marketing firm locates the rationale of the modern business enterprise that lies in its responding profitably to the imperatives of marketing orientation. Economic theories of the firm generally fail to recognize these imperatives, ...