Self-service kiosks are increasingly being used in situations where a person is out to buy food and/or drinks. Several cause-related marketing initiatives have capitalized on using self-service technology to include small donation requests at the point ...

Efficiency has emerged as an important consumer value and thus has increased the importance of the in-store search as one facet of consumer transaction costs. This paper contributes to the development of a marketing theory of the firm by analyzing the ...

Airbnb is an online marketplace for peer-to-peer accommodation rental services. In contrast to traditional rental services, personal profile images, i.e. the sellers' facial images, are present along with the housing on offer. This study aims to ...